ok, so sometimes the clever onion verges on brilliant.......TERRE HAUTE, IN—Music and DVD mail-order giant Columbia House is offering a new direct-mail subscription drug program for the estimated 10 million senior citizens who have not yet signed up for the government’s Medicare prescription medication plan.
"This is the best way to enjoy all the top medications by today’s pharmaceutical superstars at a low, low price," said Columbia House spokeswoman Sandra Farrell. "There’s no more waiting in line for the latest releases at the pharmacy, and because Columbia House sells directly to the consumer, you can kiss Dr. Middleman goodbye."
The Columbia House program, which was launched in January, offers a wide array of AARP chart-toppers and many popular prescriptions from the past through its supplementary color catalogue conveniently found in more than 400 Sunday newspapers nationwide. Qualified seniors may choose either 12 generic drugs for one cent, or five brand-name medications for 49 cents each, plus shipping and handling. Members are then obligated to buy five more brand-name medications over two years at their regular price, ranging from $12.99 to $549.99.
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