ok,so this from the wweb......The best-tasting wines require perfect weather, seasoned vines, oak barrels and, according to a new study, high price tags.
Volunteers in California who were given sips of wines with fake prices said they preferred the cabernets they thought were more expensive to the ones they thought were cheaper about 80 percent of the time, according to the study published tomorrow in the Proceedings of the National Academy of Sciences.
Researchers scanning the volunteers' brains while they drank confirmed they enjoyed the pricier wines more. The experiment helps explain how marketing practices can influence both the preferences of consumers and the enjoyment registered by their brains, said Antonio Rengel, one of the study's authors.
``The lesson is a very deep one, not only about marketing but about the human experience,'' said Rangel, an associate professor of economics at the California Institute of Technology in Pasadena. ``This study shows that the expectations that we bring to the experience affect the experience itself.''
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