who ya gonna call?

ok, so this guy is from the geek squad.......an on-call group that can install and/uninstall i suppose and troubleshoot all of your computer woes away........a sure sign that the do-it-yourself days are over in some areas of household chores......Geek squad to the rescue
Tuesday, November 23, 2004 Posted: 11:04 AM EST (1604 GMT)
SAN JOSE, California (AP) -- The first time Bruce Dougherty tried to get his home wireless network up and running, it was a bust. The former marketing executive had to enlist his son's help, and still there were problems.

So who did he turn to when he wanted a network upgrade?

"That's my geek, Johnny," Dougherty said happily outside his local Best Buy store, gesturing toward a young man in a snappy black-and-white Volkswagen Beetle emblazoned with a "Geek Squad" logo.

Best Buy's Geek Squad employs white-shirted men and women with snap-on ties whose mission, for a fee, is to convert consumer wrath about complicated gadgets into warm and fuzzy feelings.

Like Dougherty, many consumers are warming this holiday season to expanded tech house call services offered by Best Buy Co. Inc., Circuit City Stores Inc., CompUSA Inc., and Dell Inc.

The retailers' traveling alpha geeks help customers with everything from home theater installations to virus removals to setting up gaming consoles. They even program remote controls.

"It's less of a do-it-yourself and more of a do-it-for-me marketplace now," said Sean Skelley, a senior vice president of services at Best Buy. His company, the nation's largest electronics retailer, acquired Geek Squad in 2002 and turned the 60-employee company into a 6,200-strong 24-hour service.


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